Senior Digital Marketing Executive

Job Details
  • 4118
  • P & A Group
  • Mold
  • Permanent, Full Time
  • Upto £28,000 + life assurance and profit share

Senior Digital Marketing Executive

An exciting opportunity for a results-driven, digitally savvy and technically competent marketing professional to join a well-established yet evolving business where you’ll be focused on developing and driving an effective online marketing strategy to connect with customers and improve brand awareness across several brands.

The Company

The P&A Group of Companies is a successful multi-award-winning family run business based in Mold, North Wales. We have been manufacturing and selling high quality timber products for thirty five years across several business streams including Zest 4 Leisure, P&A Pallets & Packaging and The Woodworks Garden Centre and Café and each one is dedicated to delivering a high level of customer satisfaction and top-quality products.

What will this role of Senior Digital Marketing Executive entail?

Technical capability will be a given for the right person, underpinned by excellent project management and communication skills and the confidence and ability to effectively manage the design and build of websites to ensure content, design and direction are always on point.

A flair for listening, understanding and deftly converting the wishes of stakeholders into tangible, effective digital marketing campaigns and strategies is key to success.

You’ll report to and work in partnership with our Marketing Manager, using your digital marketing expertise to effectively build connections with customers and strengthen brand awareness across all divisions and primarily Zest 4 Leisure, a market leader in selling timber garden furniture and decorative products through garden centres, online retailers and major purchasing groups across the UK.

This varied role will see you delivering effective digital marketing campaigns across multiple channels including web (ensuring effective SEO performance), PPC, email, social media and display advertising, analysing and reporting on customer insights to aid direction of the future digital marketing strategy, spend and activity.

You’ll also manage and monitor our social media accounts, ensuring content is relevant across the various platforms, engage with digital agencies to deliver PPC and targeted paid for social media campaigns and liaise with the Creative Marketing Executive to ensure relevant and informative content is available across channels.

What will I need in order to be considered for this Senior Digital Marketing Executive role?

  • Proven experience within a B2C and B2B digital marketing role
  • Confidence using WordPress and CMS systems to effectively maintain and build websites
  • Solid knowledge of SEO, SEM, PPC and paid for social media
  • Knowledge of digital best practice, UX Design Principles, content strategy and web analytics
  • Familiarity with Adobe Suite, particularly Photoshop
  • Excellent communication skills, both written and verbal, and a keen eye for detail
  • Strong project management skills with a flair for understanding and translating need into tangible digital solutions
  • Be commercially aware and results driven

Although not essential, experience of managing e-commerce websites would be highly advantageous for this role.

What will I receive in return?

You’ll be part of an award-winning business with a strong focus on staff development, engagement and family values. We think of our employees as our most valuable asset and encourage every member of the team to use their skills and knowledge to ensure a successful future for the company.

As the Senior Digital Marketing Executive, you’ll receive a salary in the region of £26,000 to £28,000, dependent on experience, plus a range of benefits including life assurance, discretionary profit share scheme, 20% discount at the Woodworks Garden Centre and Woodworks Café, discounted Cineworld tickets and long service awards.

You’ll be employed on a permanent, full time contract, working Monday to Friday from the office in Mold (Flintshire, North Wales).

All applications for this Senior Digital Marketing Executive are to be submitted online.

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